On the occasion of the new Icone campaign, McDonald's Italia celebrates its products with a line of gadgets and limited edition clothing and temporary shops exclusively for 20 Coin stores in Italy.

Followed from the concept to the coordination of the general contractor and on-the-spot supervision.
Leaded strategic design for the retail environment that upholds and maintains the essence of the brand: all aspects of the architecture interior design, fixture design, environmental graphics and implementation of retail programs.